Meta, the parent company of Facebook and Instagram, said on Tuesday it would start offering up to $5,000 to creators on platforms like TikTok and YouTube to start making content on its platforms instead.
The “Breakthrough Bonus,” as Meta dubbed it, is available to U.S. users who are at least 18 years old and are not already making money via its monetization program.
Those applying for the bonus must “have an existing presence on a third party social app that you can link or already have linked during the application process,” Meta said.
The company, run by CEO Mark Zuckerberg, will then “calculate the bonus based on an evaluation of your social presence.”