The exclusive Imax engagement of Greta Gerwig’s upcoming Netflix fantasy epic “Narnia” does not represent a “change in our core strategy,” according to co-CEO Ted Sarandos.
On the Tuesday earnings call, Sarandos said, “Our core strategy is to give our members exclusive first round movies on Netflix. The ‘Narnia’ Imax release is a release tactic. We routinely release movies at theaters a couple weeks before to qualify for awards or to meet festival requirements and to prime the publicity pump a bit.”
“In the case of ‘Narnia,’ it’s a two-week special event. I think it’s very differentiated from other runs, because I doubt anyone has a screen as big as an Imax screen at home.