The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement.
The new method for analyzing TV ratings combines the firm’s panel measurement — which tracks a specific group or market’s viewing habits — with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices, giving advertisers access to cross-platform audiences at scale. It also will help inform content programming and licensing decisions, along with carriage fees for TV distribution deals.
The offering was first introduced to advertisers and the company’s broadcasting and streaming clients prior to last year’s upfront.